WK5 Summary of Seth Godin-How to get your ideas to spead

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Something remarkable. In a world where we have too many choices and too little time,the obvious thing to do is just ignore. So It is very important to to wonder what gets talked about,what gets done, what gets changed, what gets purchased, what gets built, is: "Is it remarkable?""Is it worth making a remark about."

The key to being remarkable is being truly passionate about whatever it is that we engage in.What marketers used to do is make average products for average people. That's what mass marketing is.They would ignore the geeks, and God forbid, the laggards. the strategy is to not market to these people because they're really good at ignoring you. But market to these people who are obsessed with something,because they care. 

Market it at a group who care and get your ideas to spread .we are living in is a century of idea diffusion. That people who can spread ideas.So what you need to do is figure out who does care. Who wants to hear what you're doing next,and sell something to them.Because when you talk to them, they'll listen and maybe they'll tell their friends on the rest of the curve, and it'll spread. It'll spread to the entire .